“For the internal kits, Red Bull really wanted to have a tangible ‘sharing’ aspect to them, so we designed a 4-pack that could be pulled apart for sharing the new flavors with a friend. This was also accompanied by messaging on the sides of each 2 pack stating, ‘Two For Me — Two For You.’ We also included a folded guide to the New Editions for employees, giving them all the information they needed to successfully answer any questions while promoting the new products.”